Unlocking Telemedicine Success

Through Strategic Marketing

Telemed Marketing LLC works with health systems and other telemedicine providers to develop and implement strategic solutions that drive the commercial success of evolving service offerings. With a foundation built on extensive industry experience and broad marketing expertise, Telemed Marketing provides comprehensive guidance on go-to-market strategies anchored to customer, service, and marketing insights. Understanding customer behavior, product positioning, and effective marketing tactics ensures each service offering is aligned with market demands and customer needs.

Areas of Expertise

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Market Assessment

Service offerings don’t exist in a vacuum. Your offering competes with market alternatives, regardless of whether you face direct competition.

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Product and Service Definition

Health systems define services from their view – but this might not align with the potential client view. Crisp, clear product scope accelerates sales.

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Marketing Planning

Marketing is a strategic component of success, not merely part of a “sell-what-we-have” approach. Success includes marketing early in planning.

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Operational and Sales Alignment

The fastest path to failure is great marketing that is ill-aligned with service delivery and sales. Strategic alignment of external-facing factors supports long-term success.

Professional Background

Tom Bobich is an accomplished operations and marketing leader. He founded Telemed Marketing LLC to support telemedicine organizations in overcoming the commercial challenges of provider-to-provider telemedicine. These organizations, built to primarily focus on delivering care, often face difficulties navigating unfamiliar commercial processes such as product and service definition, customer success operations, business-to-business marketing, sales organization, and go-to-market strategies. Tom’s goal is to help these organizations develop and implement the necessary strategies to successfully offer their telemedicine services on a commercial scale.

Tom draws on a range of marketing and operations success across multiple service industries. Classically trained in consumer marketing, Bobich has developed deep business-to-business (B2B) and business-to-business-to-consumer (B2B2C) marketing experience in service organizations over the past 25+ years. Bobich has nearly a decade of healthcare and telemedicine experience, most recently as VP – Marketing of Hicuity Health, the leader in delivering acute and critical care telemedicine care across systems, where he led a corporate rebranding and helped the company expand multiple service lines. He currently serves as the co-chair of the Acute and Critical Care member group for the American Telemedicine Association. Bobich graduated with honors from Loyola Marymount University (Los Angeles) with a BBA in marketing and management and earned his MBA at Stanford Graduate School of Business.